Why Did I Do That? The Power of Social Influence with Professor Matt Davis

Social Psychology is the study of how attitudes and behavior can be shaped by the social situationswe find ourselves in or by the influence of other people. In this presentation we’ll explore variouspersuasion tactics used by advertisers, salespeople, or anyone who’s trying to get us to comply withtheir wishes and the psychological explanations for why these techniques work so successfully. Matt is a retired Psychology Professor and researcher. Program is free and no registration is required. Sponsored by Friends of the Wareham Free Library.